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23.04.2026

Red Dot Award 2026 for the New A Line

Built for daily operations. Recognized globally.

Aarburg (Switzerland), April 2026

The New A Line has been awarded the Red Dot Award: Product Design 2026 for the New A Line, a system developed to support intuitive operation, visual clarity, and reliable results in professional coffee environments.

The recognition highlights a design approach where system logic, usability, and material quality work together to reduce complexity and enable consistent performance in daily use.

As one of the world’s most established design competitions, the Red Dot Award is evaluated by an independent jury of international experts. Submissions are reviewed in detail and discussed across multiple aspects of design, including function, usability, and overall quality. The New A Line was selected for its clear system logic and its ability to translate design into practical application.

Designed as a complete system

The New A Line balances speed, customization, and consistency - enabling operators to meet varying demands without compromising quality. By structuring workflows and guiding interaction, the system helps maintain control as complexity increases.

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For daily service operations

The New A Line is created for the demands of day-to-day service. It supports fast execution and flexible beverage preparation, allowing teams to respond quickly to changing requirements. Even during busy periods, processes remain structured and manageable, helping staff stay focused and efficient.

Interaction that guides every step

The New A Line combines a clear visual interface with a logical system structure that makes navigation straightforward. Users can understand and operate the system quickly, reducing mistakes and ensuring smooth task execution

Engineered for Longevity

The New A Line is built to perform reliably over time. Durable materials and a solid construction concept ensure long-term stability and consistent operation. The system is designed for continuous use, supporting dependable performance throughout its lifecycle.

Consistency as a competitive advantage

The same result, every time. The New A Line ensures a reliable beverage outcome through precise system control and a clearly defined preparation process. This allows businesses to maintain a consistent quality standard, independent of staff, location, or operational pressure. This allows operators to maintain a high level of quality, regardless of who is using the system or how demanding the environment is.

Setting a new standard in professional coffee

 

The Red Dot Award 2026 highlights a design approach where system logic, usability, and material quality work together to support reliable results in daily operation.

 

The New A Line delivers a platform designed to bring clarity, control, and consistency to professional coffee preparation, across environments, teams, and demand levels.

 

It sets a clear standard for how professional coffee systems perform in daily use.

 

Discover the New A Line