Consistency without compromising customer connection

About AMAZING COFFEE: Creating everyday special moments

Founded in Tokyo, Japan, AMAZING COFFEE has built a loyal following by combining premium coffee with a distinctive lifestyle and entertainment experience. Today, the brand operates multiple coffee locations across Japan, alongside collaboration stores, employee welfare facilities, and an online shop, creating memorable coffee moments for customers nationwide.

Coffee sits at the heart of the brand experience. Every cup reflects TETSUYA’s vision of bringing people together through quality, hospitality, and genuine human connection. This commitment to coffee craftsmanship extends beyond the café environment and shapes everything from customer interactions to community-focused experiences.

Following this philosophy, AMAZING COFFEE has become one of Japan’s leading lifestyle coffee brands.

The challenge: Consistency in a constantly changing environment

For AMAZING COFFEE, consistency has always been about more than coffee quality. As the business expanded across multiple locations and experiences, maintaining the same standards everywhere became increasingly important.

Some of the staff members are students from entertainment schools pursuing careers as artists. They bring energy, personality, and passion to the customer experience, but few arrive with professional barista training. Maintaining the same coffee standards across different locations, shifts, and experience levels was becoming increasingly difficult.

At the same time, the business regularly serves customers during major live events and concerts, where demand can increase dramatically within a short period of time. The challenge was clear: deliver barista-style coffee quality, simplify operations, and create meaningful customer interactions - all at the same time.

The solution: Precision coffee, made accessible

To simplify operations without compromising quality, AMAZING COFFEE introduced the Franke Mytico Due coffee machine in 2025. Replacing traditional semi-automatic equipment, the machine combines intelligent automation with the premium look and feel customers expect from a high-quality coffee experience.

Powered by Franke’s iQFlow™ technology, the Mytico Due helps ensure consistent extraction and flavor development in every cup. Even as teams change and experience levels vary, the machine enables staff to deliver reliable in-cup quality while preserving the flavor profile of each coffee.

The Mytico Due also helps the team manage peak demand more efficiently. By supporting simultaneous beverage preparation, it reduces waiting times during busy periods and event-driven peaks, while maintaining the high standards customers expect.

Just as importantly, the machine simplifies preparation, cleaning, and daily workflows. Instead of focusing on technical adjustments and machine management, staff can spend more time engaging with customers and creating the welcoming atmosphere that defines the AMAZING COFFEE brand.

Real results: Better coffee, stronger connections

The impact of introducing Franke Mytico Due was visible across daily operations. Workflows became simpler, coffee quality became more consistent, and team members gained confidence more quickly.

New employees can produce reliable, high-quality beverages with less training, while experienced team members spend less time focusing on machine management. During busy service periods and major live events, faster preparation helps reduce waiting times and creates a smoother customer experience.

The benefits extend beyond efficiency. By reducing operational complexity, the team has more opportunities to engage with customers, strengthen relationships, and deliver the welcoming atmosphere that defines the AMAZING COFFEE brand. For EXILE TETSUYA, this combination of consistency, quality, and human connection represents the future of specialty coffee.

Built for future experiences

AMAZING COFFEE continues to explore new ways to bring people together through coffee. From immersive customer experiences and children’s café events to new partnerships and future store growth, the brand remains focused on creating memorable moments that extend beyond the cup.

With Franke Mytico Due as a reliable foundation, AMAZING COFFEE is well positioned to scale its unique concept while maintaining the consistency, quality, and personal connection that customers expect. As the brand continues to evolve, coffee will remain the catalyst for creating everyday special moments.

Explore the full story

Discover the complete AMAZING COFFEE success story, including additional insights, business benefits, and exclusive perspectives from EXILE TETSUYA on quality, hospitality, and customer connection.

Professional coffee machine used in this story