Lorenza took over a newly created role after her successful completion of the GEC Program, tailored to her skill set and aspirations. 'A world of opportunities' is not just a slogan – it has become a reality for her.
I am Lorenza, and I joined Franke in January 2023 through the Graduate & Early Career (GEC) program. Shortly after, I transitioned into a trade marketing role in Italy, and within a year and a half, I moved to Switzerland to take on a position within the Global Category team. I feel incredibly fortunate to have gained such diverse experiences so far and to have been able to work with such talented colleagues along the way.
In my current role, I provide optimised insights and analyses to support category managers in making strategic decisions. I like to think of myself as the setter on a volleyball team – working behind the scenes to enable others to strategize and execute effectively. What makes my role even more exciting is that it’s newly created, giving me the opportunity to help shape it together with my manager and team members.
What drives me every day is the chance to learn and grow alongside experienced professionals who are passionate about their work. Some of my fondest memories are from my time in Italy, where the energy and dedication of the team were very inspiring.
Franke is a place where initiative is valued, and the potential for impact is real. "A world of opportunities" is not just a slogan – it is a reality. The GEC program is an exceptional platform to learn, connect, and develop in a dynamic and international environment.
What drives me every day is the chance to learn and grow alongside experienced professionals who are passionate about their work.
Lorenza
