As competition for coffee sales grows, an outlet of the Boulangerie Ange chain proves that a great coffee experience keeps customers coming back.
About Boulangerie Ange: Guardian of the good
Boulangerie Ange is a successful French bakery chain with over 200 locations nationwide. Their slogan, “Gardien du bon” - guardian of the good – reflects their commitment to good quality, good prices, and good locations, delivered through fresh baked goods, friendly service, and a pleasant customer experience.
Founded in 2008, the chain has grown rapidly thanks to a compelling concept: fresh artisan-style baking combined with consistent standards and modern operations. Today, Boulangerie Ange has become a favorite stop for customers looking for both everyday staples and small indulgences – from crusty baguettes to creamy cappuccinos.
The challenge: Keeping coffee sales in the bakery
Franchisees Nicolas Damery and Clarie Hurand run three branches of Boulangerie Ange near Paris. Like many in the industry, they face increasing competition not only from other bakeries but also from convenience stores and petrol stations offering coffee and snacks on the go at a reasonable quality. In their location in Laon, coffee is a key part of the offering. Damery and Hurand recognized the need to modernize their coffee approach to retain foot traffic and boost turnover.
The existing coffee machines in their shops had limited capabilities. “They didn’t offer the level of personalization or speed we needed”, explains Claire Hurand. A more modern approach was needed – one that would elevate quality, support a barista-like feel, and keep workflows simple.
The solution: A barista moment, simplified
To meet their goals of consistent quality, improved efficiency, and higher turnover, Damery and Hurand needed a coffee solution that fit seamlessly into their bakery’s daily routine – without compromising the warm, welcoming atmosphere their customers love.
Together with Cupdate, Franke’s local distributor, the duo evaluated different options. They were looking for more than just technical performance. The right machine had to deliver quality, simplicity, and a design that aligned with their vision: a coffee moment that feels crafted, not automatic.
After careful consideration, they installed the Mytico Due. The design and placement of the machine were strategic decisions: it now faces the customer, creating a staged, barista-like experience. Damery and Hurand deliberately chose to highlight the coffee moment, believing it contributes significantly to their revenue and enhances their brand’s atmosphere. Positioned to face the customer, the machine integrates seamlessly into the bakery’s warm interior and creates a visual experience reminiscent of a real barista.
The Mytico Due offers intuitive handling, even for untrained staff, and includes features like iQFlow™ for consistent extraction and PureShot for clean flavors — plus two coffee modules to speed up peak-hour service. It simplifies coffee-making while it invites customers to take notice, enhancing the perceived value of the beverage.
“It consistently delivers barista-level coffee, ensuring each cup meets Ange’s high standards. Just as importantly, its intuitive interface means all staff members – regardless of their experience – can prepare high-quality drinks efficiently.” Nicolas Damery, Ange Franchisee
Real results: More appeal, less complexity
The new setup has helped the bakery boost the appeal of its coffee offering while simplifying operations. Customers appreciate the high and consistent beverage quality, the faster service, and the chance to witness the preparation – becoming part of the coffee moment. One of the main advantages, according to Claire Hurand, is the phenomenal time savings compared to the machines in their other shops. The new setup delivers incomparable coffee quality and a more personalized experience.
Staff quickly adapted to the Mytico Due, which proved easy to use and reduced training time – further contributing to speed of service. For the franchisees, coffee has shifted from a complementary item to a competitive edge. It has become a defining feature of the experience they offer. They believe a bakery should be more than just a place to buy bread. It’s about the smell of fresh pastries, the warmth of a friendly smile, and now, a coffee that customers love to come back for.
With Mytico, this Boulangerie Ange outlet stays true to its mission of being guardian of the good, delivering great coffee moments and keeping customers coming back for more.
