Playing our part in reducing plastics.
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Franke is continuing its ‘Refill Not Landfill’ aimed at contributing to greater awareness of the need to reduce the use of plastic water bottles in everyday life. Working on the premise that small individual actions can develop quantum and make a difference, the campaign is designed to have a ripple effect engaging Franke staff, retailers and consumers.
The campaign will continue to harness the support of our retail partners nationwide with consumers being sent a free refillable water bottle on registering their Vital Capsule Filter Tap on our website via the Product Registration link above. Eligible taps include all Franke Vital Capsule Filter Taps and Chiller. Upon registering their product via our website, consumers will be sent their free refillable water bottle.
Each bottle holds 750ml of water, and its lightweight construction makes it easy to carry, while being small enough to use ‘on the go’ and fit easily into everyday life in handbags, sports bags, rucksacks and cup holders in cars. The bottle is robust and hygienic offering a safe and inexpensive way to help keep the body hydrated through regular re-fills and re-use, while crucially reducing plastic waste.
The campaign will continue to be supported online and print advertising in trade and consumer publications, PR and social media.
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