Business Tools

As part of our ongoing commitment to helping your business to thrive, we have created a number of useful guides to help your business. Topics include how to maximise your website, tips for successful email marketing, and a guide on how to use PR to raise your profile locally and increase footfall. All these guides are available to download in PDF format.

 

Email marketing guide

Email marketing guide

Powerful, engaging email campaigns can raise awareness of your brand, interact with your customers and drive sales. Here are some pointers to help ensure that customers open - and more importantly act upon – your digital marketing.

Email marketing guide PDF (510 KB)
Retailer ad guide

Retailer ad guide

We have created a range of fully customisable, high quality Franke advertising templates for you to use and reinforce your position as a retailer of distinction.

Retailer ad guide PDF (2.5 MB)
Website advice guide

Website advice guide

Your website is perhaps the most influential selling tool at your disposal, so it pays to make it the best it can be. From how it looks and how you capture your customers’ details, to the all-important sales conversion.

Website advice guide PDF (512 KB)
Download PDF

PR Advice Guide

Many small businesses fail to exploit the enormous potential of editorial coverage because they’re not sure how to go about it. So here are some top tips to get local media coverage.

Download PDF PDF (515 KB)
MIS Social Media Guide - 090114.pdf

Social Media Guide

Social media is a key factor in modern marketing. Here’s a short guide of the most significant aspects to consider when building and managing your social media accounts.

MIS Social Media Guide - 090114.pdf PDF (33 KB)