In 2010 the Commercial Washrooms Market was worth £313 million, with the previous seven years showing both decline and growth. The market currently stands at £365 million which is the highest value since 2008.
The commercial washroom market value is broken down into five key product sectors, baths, showers & mixers, brassware, sanitaryware, and washroom panel systems which is the largest sub-sector and accounts for 39%.
The sanitaryware market has shown growth over the past few years. In 2016 it was worth over £113 million and is now set to grow by almost 21% by 2021, totalling £136 million. This increase could also be due to construction projects which are rising and set to grow in the coming years. In November 2017 new construction contracts awarded increased by 5%, reaching £7.4 billion (35% increase from November 2016) this is predicted to rise further into 2018.
The entertainment sector, including hotels and leisure is predicted to show significant growth by 2021. Along with health construction projects, which have an anticipated growth rate of 2-3% by 2021.
The retail sector is forecast to decline by 13% between 2017-2019, then growing modestly by 2021. Forecasts show that the education sector is slowing down and is set out to decrease until 2019. However, it will rise to previous levels by 2021 where it will be back up to an estimated worth of £11.3 million.
Commercial offices accounted for just over 18% of non-residential new work in 2016 which has increased (2%) since 2014. However, research suggests that this market will continue to be challenging due to a predicted downturn in 2018, with minimal growth for the foreseeable future.
Key design trends
The importance of style is becoming more prevalent in the commercial washroom market. Research has suggested that contemporary and inclusive designs have continued, driven by aesthetics, ease of cleaning, and improvements to hygiene. Smart technology and digital features such as touch free controls, movement sensors and bespoke products are also a growing trend.
Within the education sector unisex hand washing is becoming more and more popular, allowing children to be supervised more easily, which is thought to help deter bullying. Reducing water consumption and energy costs in the overall procurement of washrooms is also a hot topic, for example WCs with a 4 litre flush and other water controls to meet BREEAM specifications. http://bit.ly/2CN8AdI
Smart technology and digital features are a consistently growing trend, this includes touch free controls, movement sensors, automatic flushing and regulated temperature control with integrated internet-based building management systems.
Safety is also a key issue and trend to be aware of including, floor level showers, non-slip surfaces and low level door sills which can be used by all age groups and abilities.
‘Inclusive design’ has also recently become more mainstream as product design is now generally less ‘institutionalised.' Meaning that there is now a need for a contemporary feel that can be adapted across all user groups and applications.
Design Concepts & Style
Customisation of design is now even more significant, for example branded goods from leading manufacturers within sectors such as hotel chains and corporate premises, portraying a perception of quality. Whereas, non-branded OEM products remain a cost effective option at the more price conscious end of the market.
Ease of maintenance and hygiene also remains of prime importance, for example antibacterial and anti-limescale coatings. Product designs which focus on hygiene are becoming increasingly popular such as the reduction of dirt traps through innovations such as rimless toilets and baths. Speed of installation is also a key trend with the wider use of prefabricated panels.
Building Information Modelling (BIM) 3D modelling is now extensively used within the industry to aid visualisation of washroom design schemes and to facilitate project collaboration. Research from an NBS survey into BIM and construction product manufacturers has shown many insights into the changes of building design over the years. https://www.thenbs.com/knowledge/nbs-national-bim-report-2017
According to NBS, a change in how buildings are designed and built will directly affect how people live and work together. BIM is the first step in this and has grown from a few pioneering architectural practices, to the design environment of choice. The UK is now a global leader in BIM.
This has spurred from the Government’s BIM mandate, as there is now a requirement to provide collaborative 3D BIM models on centrally-procured projects. Through this mandate, the Government has demonstrated the benefits of BIM; not least the return on investment it delivers. This has had a direct effect on how many people are aware of BIM, how many people are using it, and how many people plan to use it within the next five years.
According to the report, 71% of specifiers need manufacturers to provide them with BIM objects and this is predicted to happen within the next 5 years. Revealing that by 2022, the majority (57%) of manufacturers will provide BIM objects for all of their product ranges. You can view a range of BIM examples here.
The landscape of the sanitaryware market is significantly changing due to many different factors. These include the decline and growth in certain sectors, ever changing design and technology trends and the use of BIM in all centrally procured government projects.