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A New Slice of Opportunity
 
 

The success story of Donatos Pizza started 38 years ago, with a small pizza restaurant in Columbus, Ohio. The American restaurant chain now has over 140 outlets in six States: Georgia, Indiana, Kentucky, Michigan and, of course, Ohio.

   



It all started in 1963, when Jim Grote was still a college student at Ohio State University. He borrowed 1300 dollars to buy Donatos, a small pizzeria in the south of Columbus. Many years later – in 1999 to be exact – McDonald's took an interest in what was now a highly successful pizza chain, initially acquiring a share in the business. One year later the American fast food giant decided to buy the whole chain.

In that same year, Franke Contract Group was contracted to supply its first kitchen installation for a Donatos pizza restaurant, in Westerville, Ohio. Franke has now installed 6 kitchens for the restaurant chain, and expects to complete installation projects for at least 12 more establishments by the end of this year – not only in Ohio, but also in other US markets such as Philadelphia and Orlando.

In addition to its present and future kitchen installation projects, Franke has also been awarded another very interesting – and particularly challenging – contract from Donatos. The pizza chain has decided to refit all its kitchens to change over to a process based on a failsafe refrigeration cycle, and has contracted Franke to implement the change. Direct impacts of this major project include changes to the preparation cycle and a new production process. In addition to its traditional thin-base pizza range, Donatos can now just as easily produce thick-crust pizzas, because the new process enables Donatos to control the quantity of dough produced according to the requirements for each customer order. This has cut down on waste, which in turn is reflected in cost savings. According to the size of the restaurant, the alterations are completed in anything from one to three days. The work is generally done at night, so the restaurant can keep operating during the day. Almost 70 restaurants have been refitted since January, with another 30 planned for fall.



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